Project Thumper specializes in high-end, custom builds and intricate modifications for German vehicles. Recognizing the potential complexity of these projects, Project Thumper adopts an approach that emphasizes simplicity. The entire process is distilled into three key steps: Design - Build - Launch.
Nothing off-the-shelf. Nothing half-measured. Every element of Project Thumper’s identity was crafted for maximum tension between refinement and rawness. We set out to build a brand that feels hand-engineered for the obsessed: tuned, balanced, and ready to tear up the track, all while turning heads on the concourse lawn.
From the name to the mark, we engineered a brand that feels hand-machined—sleek, striking, and ready to roar.
A clean, high-torque website and digital toolkit designed to move fast, scale smart, and signal authority at every breakpoint.
On-site photography and video that doesn’t just show the work, it tells the story behind the build with clarity and grit.
Whether trackside or tradeshow, we designed real-world touchpoints that matched the visual horsepower of the brand.
From apparel to business cards, every piece hits like a product launch—wearable, tactile, and undeniably Team Thumper.
The logo and wordmark mirror the obsessive detail that goes into every Project Thumper build. Influenced by the founder’s first VW Mark 1 Caddy, the aesthetic balances classic car culture with the edge of a modern tuning shop. This is a sleek, precision-built logo system with nods to custom culture and German engineering.
From thumb-stopping mobile experiences to an immersive web platform built for lead generation and loyalty. We designed Project Thumper’s site and social experience as a digital garage. It's clean, functional, and easy to get lost in. Early architecture prioritized mobile, but every touchpoint was designed to scale with the brand.
A media machine that works like a well-tuned engine. Short-form for reach, long-form for loyalty. From car show reels to teardown walkthroughs, Project Thumper’s strategy bridges short-form and long-form to showcase builds, shop life, and personality. Instagram and Facebook keep it local. TikTok and YouTube expand the throttle.
Streetwear DNA meets garage grit. Initial merch was team-only. Now it’s sought-after gear. We established an early line with embroidered hoodies, custom patches, and collab-ready items to prep for future drops.
Turning every surface—walls, vans, tool boxes, into brand real estate. Custom vinyl wraps, interior shop signage, and mobile touchpoints expanded the brand’s presence beyond digital. Building reputation in the real world one bolt at a time.
You can’t build loyalty if you don’t know your people. We created branded surveys and newsletter workflows that helped turn gearheads into subscribers—and subscribers into fans.
